|About Asean Journals Co., Ltd|
What's On Publications
What's On magazines started publications 30 years ago with THIS WEEK and PATTAYA magazines. The former appearing weekly and distributed free to tourists through hotels in Bangkok . The latter is published twice a month and distributed through hotels in Pattaya. Both publications were the first tourist magazines in Thailand . Soon after CHIANGMAI and SOUTH THAI magazines were published to serve the growing number of tourists in Chiangmai and Phuket respectively. A few years later SAMUI magazine was published in response to tourism growth on the island. All the three magazines were monthly publications and, as with other WHATS ON publications, distributed free to tourists through hotels in each area.
WHAT'S ON publications are published to promote the country's tourism industry by providing visitors with information that adds value to their holidays through fair trade and good business practices. Local businesses are empowered to reach tourist directly with their messages through the advertising and editorial sections of the magazines. Happy and satisfied tourists are the best promoters of Thailand and come back for return visits. The increasing numbers of tourist arrivals, both first time and returning visitors, attest to the effectiveness of this concept.
Circulation and Distribution
WHAT'S ON magazines enable local business to reach the maximum number of tourists at least costs. The magazines are distributed through the top 100 or more hotels in each respective area averaging 20,000 copies per issue for each magazine.
The www.whatson-thailand.com website is a new addition to our tourism information product range that has traditionally been print. As you know, ASEAN Journals is the pioneering publisher off tourist information guides for visitors to Thaialnd for mroe than 30 years.
We are the first and still the only company to offer a network of print magazines in all regions of Thailand.
This is our core strength.
The Internet is the media that has been influential to everyone's way of life in the past 10 years. Fast changing, it will surely continue to become more influential to everyone's daily life from today and until the distant future.
We are at an advantage because we know what the changes are and how to adapt to them.
In tourism, visitors to Thailand now rely ont he Internet as the main source of information when planning their holiday here. Most foreign tourist's behavior is that they would plan for more than 6 months and up to 2 years before purchasing their tickets and book hotels and plan their trips.
Our print magazine network would also benefit greatly our target readers, tourists, would have advance familiarity with our print prroducts and would be very inclined to pick us up when they are here and choose advertisers.
www.whatson-thailand has a strong advantage because we are a local tourism information company. We are therefore mroe trustworthy than foreign companies. One thing more, we have over 30 years worth of stories, pictures, travel tips, which, none in Thailand have the capacity, or at least could make the same claim.
Cross-media Marketing is another termto remember. The web and print are two differnt media. The combination of both will help make the two stronger than when the stand-alone.
Our print network plus our website will help make tourists familiar with both us and the clients who advertise with us.
Look at house big brands use several media to push an ideal or concept. Big companies use TV. radio, newspapers, amgazines and posters and fluers etc, to out their point accross.
The combination of the several medias help make the campaign stronger than using only one media.
It is the same way with touorisnm media except that the consumption of media by tourists is differnt tha other consumers groups.
Tourists only choose to acquire information from tourists magazines and the Internet as the two main source of information.