Clothes are one of the best bargains in Thailand. Thus, it comes as no surprise that many tourists never leave without a suitcase full of ready-to-wear garments or custom-made-suits.

Almost all department stores carry signature brands, many of which are on sale during certain times of the year. Tourists can also avail of several promotions and discount packages offered by many of Bangkok's top tailoring shops, all of whom have updated catalogues that feature the latest fashions.

To get that perfect fit, a visit to a tailor is definitely a must. Bangkok may not be that well-known as Hong Kong when it comes to haberdashery, but the city has made a name for itself as a place where only the best fabrics are used.

Industry Minister Suriya Jungrungreangkit aims to make Bangkok the fashion capital of the region by 2005. The idea is to make the city as Milan's counterpart in Asia. It is hoped that fashion designers based in other countries in Southeast Asia will establish shops here and discover the availability of several locally made fabrics suitable for their creations.

There's certainly a lot of work that lies ahead, especially if this plan is to materialize. For one thing, Thailand has to shake off its image as a source of cheap copies of branded items. Its designers have to be more creative to be able to capture a significant market segment.

However, the arrival of globalization will not make things easier. Competition is tougher since some countries have comparative advantages. China and India, for example, offer lower labor costs. Singapore may not have the raw materials, but it more than makes up for this disadvantage with its technical resources. Thus, while Thailand's garments and fashion industries have received substantial government support, it really boils down to lower production costs.

It's good thing that Her Majesty Queen Sirikit has gone out of her way to support these two industries. She has ensured the survival of old weaving techniques and continuously encourages the use of native fabrics and materials.

Visitors to any tailor shop can choose from a wide variety of fabrics. Compare their promos and packages; many shops also offer extra services, like free transport from your hotel and fitting right in your own room.